A rude awakening after working in marketing is noticing that you've let your personal brand strategy slip a bit over time. I've coincidently taken a more active role in content marketing and social strategy for the agency I work for, and yet here I am playing catch up on my own personal brand and strategy execution.
But, I'm choosing to forgive myself this time around. The last year has brought nothing but excitement. Let's recap:
So the question I face tonight is "Did my strategy slip, or shift?" I think if I'm going to be completely honest with myself, in some ways I have outgrown the person who started this website as a design portfolio. I have also somewhat outgrown the same person who started blogging about (let's be real here) nothing at all to simply see what it led to in terms of interests and possibilities. I now truly believe that having a piece of me on the internet is beneficial not only in expressing who I am both professionally and personally today, but also it is beneficial in giving you the ability of seeing where I came from and what forms my perspective on various aspects of my career and life in general. You basically have access to these candid thoughts that I put down on Sunday night over a (few) beverages just before Game of Thrones.
Too much information? Probably. Don't worry... I promise the normal posts of bad hiking experiences and dog drama will resume shortly as I'd much prefer to fill this with pictures of my (beautiful) dog and then some more of my friends and family. But, I felt like some sort of explanation for 9 months of silence was relevant.
So cheers to you, for reading this. You deserve a drink.