When Your Strategy Shifts

A rude awakening after working in marketing is noticing that you've let your personal brand strategy slip a bit over time. I've coincidently taken a more active role in content marketing and social strategy for the agency I work for, and yet here I am playing catch up on my own personal brand and strategy execution. 

But, I'm choosing to forgive myself this time around. The last year has brought nothing but excitement. Let's recap: 


I've moved from the corporate scene into the agency world and have learned vast amounts from uncountable stakeholders across the valley. It's helped me find the balance between design, project management, and business analytics that makes me tick. Marketing has connected so many dots for me, and continues to open doors to opportunities to learn and grow. 

I've moved from the corporate scene into the agency world and have learned vast amounts from uncountable stakeholders across the valley. It's helped me find the balance between design, project management, and business analytics that makes me tick. Marketing has connected so many dots for me, and continues to open doors to opportunities to learn and grow. 

I've raised (er, coached) another group of twelve girls that gave me a serious run for my money. 

I've raised (er, coached) another group of twelve girls that gave me a serious run for my money. 

I've decided to sign onto a huge (lifetime) partnership, oh ya, I guess most of you call it marriage. ;) Dave proposed this past winter and we are tying the knot in a few short months. Yay!!!  

I've decided to sign onto a huge (lifetime) partnership, oh ya, I guess most of you call it marriage. ;) Dave proposed this past winter and we are tying the knot in a few short months. Yay!!!  

I'm dabbling with a huge investment in the Phoenix-area: purchasing a home. Leave it to the OCD Nebraska girl to need a little extra time creating spreadsheet comparisons of each neighborhood in the valley. Who knows how long this could take! 

I'm dabbling with a huge investment in the Phoenix-area: purchasing a home. Leave it to the OCD Nebraska girl to need a little extra time creating spreadsheet comparisons of each neighborhood in the valley. Who knows how long this could take! 


So the question I face tonight is "Did my strategy slip, or shift?" I think if I'm going to be completely honest with myself, in some ways I have outgrown the person who started this website as a design portfolio. I have also somewhat outgrown the same person who started blogging about (let's be real here) nothing at all to simply see what it led to in terms of interests and possibilities. I now truly believe that having a piece of me on the internet is beneficial not only in expressing who I am both professionally and personally today, but also it is beneficial in giving you the ability of seeing where I came from and what forms my perspective on various aspects of my career and life in general. You basically have access to these candid thoughts that I put down on Sunday night over a (few) beverages just before Game of Thrones. 

Too much information? Probably. Don't worry... I promise the normal posts of bad hiking experiences and dog drama will resume shortly as I'd much prefer to fill this with pictures of my (beautiful) dog and then some more of my friends and family. But, I felt like some sort of explanation for 9 months of silence was relevant. 

So cheers to you, for reading this. You deserve a drink.

Oops, I forgot I had a blog.

A lot has happened since we chatted last. We took a spontaneous trip to Vegas, attended more happy hours, gotten serious about rock climbing (or at least one of us has), celebrated four years of dating, left one job, and started a new one. Busy summer, if you ask me. 

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But perhaps most importantly, we have been preparing for this year's biggest event, Halloween. 

Rogue's first swim

Caution: this is an overly dramatic post about my dog's first swim. You've been warned.  

We tried to get Rogue in the water when we first got her last summer (it was actually the day we brought her home). Needless to say, she wasn't feeling it. But we've been planning our next attempt ever since. So, yesterday we took for her for a hike in the morning and then Dave took her for another run in the afternoon. She could barely walk back into the house. Everything was falling into place. 

That's when we made our move. 

With a few treats and a little coaxing, she was on the first stair. She decided that laying on the first stair was enough and we were willing to settle with that. Then one of the rafts floated by, and who would have guessed, she's a raft dog! She jumped right on and had no problem floating with me the rest of the afternoon. 

As you may be able to guess, our afternoon ended rather abruptly with a deflated raft. Turns out that Rogue is not a fan of rafts when they don't have any air. 

Sunday with the girls.

All of a sudden it is HOT. With Dave gone golfing in Flagstaff for the weekend, I had two dogs that desperately needed to get out of the house (probably for my sake more than theirs, but who's asking). 

Walmart to the rescue.

One baby pool + three bags of ice = clutch. 

Revisiting the drawing boards.

It's always a great day for reinvention. 

home office

It has been one year since I graduated from ASU. It has been one year of exploration that I never expected. It has been one year of experience. It has been one year that has given me more insight than I ever would have imagined. 

For me, this means that it's time to re-align my goals. It's time to evaluate where I am at and where I plan to go. Here's to the next year ahead. 

 

gold-ifying, one room at a time.

I guess it took me renewing the lease on my house for one more year to actually decide to start doing something with it. So naturally, I choose to "goldify" it one room at at time. 

gold canvas
gold pillow
wall arrangement

The second canvas is still a work in progress. I don't know about you, but I think it just needs a bit more gold. ;) 

I am so excited that it is almost summer. I have never felt the pools and the piña coladas calling my name so strongly. That also means that my coaching season is coming to a quick end. So proud of these girls and they way they have been playing lately! I will definitely miss their sass. 

Happy hump day. 

 

Yes, I'm still alive.

But it just so happens that after you graduate from college and go to work everyday, you don't have quite as many adventures to post on a blog. ;) I do, however, still have a dog that is absolutely not allowed on the bed.... 

There are numerous projects in the works (canvases, finished couches, wall decor, etc.) that will need to be posted about soon; I promise. Because, if you don't post pictures and how-to's, do the projects really count? No, I didn't think so either. 

- Be back soon. 

So, I used to have a puppy...

but then she turned into a large dog. 

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I guess the problem with getting a rescue dog is that you have absolutely zero idea of knowing how big your dog will actually become. Turns out, Rogue is a Rotweiler! Okay, so not full Rotweiler, but part still counts! 

On a side note, I feel extremely fortunate to have started a new opportunity last fall doing project management with GoDaddy. I may have no idea what I will do with my career, but I'm happy that GoDaddy has become one of my steps along the way. 

Our favorite time of the year.

But Rogue is relived to see her Halloween costume get donated. 

We spent Halloweekend introducing Rogue to the world of camping, and she found a new love for hunting beetles in the sand. Also, in case you can't already tell, I am officially a crazy dog lady. I think my lack of blog posts can mostly be contributed to the fact that I am on her schedule these days. I guess I'll have to start writing about shenanigans to have some more material. 

For the record, she is not named after the X-men character "Rogue." It was an expected surprise to have so many people ask us that. Woops. She is however named after the English noun which means, "a person whose behavior one disapproves of but who is nonetheless likable or attractive." Please also note that the synonyms are devil and monkey (or just devil monkey in her case).